The ski industry, including various ski resorts and areas, has effectively utilized matchbooks as a key component of their advertising strategy to attract winter sports enthusiasts and promote their services. These matchbooks, distributed at ski shops, hotels, lodges, and winter sports events, featured striking images of snowy slopes, skiers in action, and cozy après-ski scenes. They prominently displayed the names, logos, and contact information of ski resorts and gear manufacturers, along with enticing slogans like "Hit the Slopes" or "Experience Winter Wonderland." Some matchbooks also provided valuable information such as trail maps, upcoming events, or special offers on lift tickets and equipment rentals. By offering these matchbooks as complimentary items, the ski industry ensured their brand stayed top-of-mind for potential visitors. The frequent handling of matchbooks in everyday settings reinforced the connection between the brand and the exhilarating experience of skiing, encouraging customers to choose their destinations and services for their next winter adventure.
