Beverage brands like Orange Julius and Poland Springs Water creatively utilized matchbook covers to advertise their products, capitalizing on the everyday use and visibility of matchbooks from the 1930s to the 1970s. Orange Julius, known for its refreshing fruit drinks, adorned its matchbook covers with bright, citrus-themed designs and catchy slogans like "An Orange in a Cup," enticing customers with the promise of a delicious and revitalizing beverage. These matchbooks were distributed in malls, fairs, and local stores, making them a familiar sight and a constant reminder of the brand's unique offering. Poland Springs Water, on the other hand, emphasized purity and natural refreshment on their matchbook covers. With images of pristine springs and nature scenes, along with taglines such as "Drink to Your Health," Poland Springs positioned itself as a premium, health-conscious choice. By distributing these matchbooks in restaurants, hotels, and grocery stores, both brands ensured their messages reached a wide audience, turning these small, practical items into effective marketing tools that reinforced brand recognition and loyalty.
