The sport of hockey effectively utilized matchbooks as a dynamic marketing tool to engage fans and promote games. These matchbooks, distributed at arenas, sports bars, local businesses, and community events, prominently featured team logos, images of players in action, and iconic hockey scenes, creating a strong visual connection with the sport. Slogans like "Feel the Ice" or "Join the Action" were designed to generate excitement and anticipation for upcoming games. The matchbook covers often included game schedules, ticket information, and special promotions, making them practical and informative keepsakes for fans. By offering these matchbooks as complimentary items, hockey teams ensured their brand remained top-of-mind, fostering a sense of loyalty and enthusiasm among fans. The frequent handling and nostalgic charm of matchbooks helped sustain fan engagement, encouraging attendance at games and celebrating the thrilling experience of hockey.
