The Fraternal Order of Eagles (FOE) adeptly used matchbooks as a creative and effective advertising tool to promote their organization and its community-driven mission. These matchbooks, distributed widely at local businesses, community gatherings, and FOE events, prominently featured the organization's emblem, lodge number, and contact information. They often included inspiring slogans such as "People Helping People" or "Liberty, Truth, Justice, and Equality," encapsulating the core values and philanthropic focus of the Eagles. Covers frequently showcased symbols of patriotism and community service, such as eagles or American flags, reinforcing the FOE's dedication to charitable causes and civic engagement. By offering these matchbooks as complimentary items, the FOE ensured their presence remained a constant in the daily lives of potential members and the general public. The frequent handling of matchbooks helped keep the organization top-of-mind, encouraging individuals to learn more about the Eagles, participate in their events, and join their ranks, thereby enhancing membership and strengthening their impact within the community.