Beer brands that advertised on matchbooks leveraged a unique and widely distributed form of marketing that became especially popular from the 1930s through the 1970s. Matchbooks, often found in bars, restaurants, and hotels, provided an inexpensive yet effective way for brands to reach consumers. Iconic beer brands like Budweiser, Miller, and Pabst Blue Ribbon frequently utilized matchbook advertising, creating collectible and visually appealing designs that featured their logos, slogans, and artwork. These miniature billboards not only served as practical items for smokers but also as keepsakes and memorabilia, often sparking conversations and brand recognition. The clever use of matchbook advertising helped these beer brands cement their presence in the social scenes of mid-20th-century America, contributing to their lasting legacies in the cultural and commercial landscape.