Natural gas and propane companies effectively used matchbooks to promote their businesses and emphasize safety. These matchbooks, distributed at community events, gas stations, hardware stores, and local businesses, prominently featured the company’s logo, contact information, and images of gas appliances or delivery trucks. Slogans like "Powering Your Home Safely" or "Reliable Energy for Everyday Life" highlighted the convenience and dependability of their services. Inside, the matchbooks included essential safety tips, such as how to detect gas leaks, what to do in an emergency, and energy-saving advice, along with special offers or discounts for new customers. By providing these matchbooks as complimentary items, natural gas and propane companies ensured their brand remained visible in the daily lives of customers, reinforcing brand recognition while also promoting important safety practices. This dual approach helped build trust and loyalty, encouraging homeowners to choose their services for reliable and safe energy solutions.
