Old-time fairs and expos expertly utilized matchbooks as a practical and visually appealing advertising medium to promote their events. These matchbooks, distributed widely in local shops, hotels, restaurants, and tourist centers, featured vibrant and captivating designs showcasing highlights of the fairs and expos, such as colorful ferris wheels, bustling pavilions, and exciting attractions. The covers prominently displayed the event's name, dates, location, and sometimes even maps or schedules of key activities, along with enticing slogans like "Fun for the Whole Family" or "Explore the Wonders of Tomorrow." By providing these matchbooks as complimentary items, fairs and expos ensured their events stayed in the minds and pockets of potential visitors. The practical use of matchbooks in everyday life meant they were frequently handled, reinforcing awareness and anticipation for the upcoming event, ultimately boosting attendance and creating a buzz within the community.
