In the mid-20th century, matchbooks emerged as a popular and effective advertising tool for various businesses, including cleaners and dry cleaners. These small, portable items were distributed widely and often given away for free with purchases. For cleaners and dry cleaners, matchbooks offered a unique and practical way to keep their services top-of-mind with customers. The covers of matchbooks were typically adorned with the business's name, logo, and contact information, often accompanied by a catchy slogan or eye-catching design. This not only served as a constant reminder of the business each time a match was struck but also turned the matchbook into a mini billboard that could easily be shared or left in public places, increasing visibility and potential customer reach. The practicality and ubiquity of matchbooks made them an ideal medium for local businesses to advertise affordably and effectively.
