The auto and truck rental industry cleverly utilized matchbooks as a marketing tool to promote their services and attract customers. These matchbooks, often distributed at rental locations, hotels, travel agencies, gas stations, and community events, prominently featured the rental company's name, logo, and contact information, alongside images of their fleet of vehicles. Slogans like "Your Journey Starts Here" or "Rent with Confidence" were crafted to inspire trust and convey the convenience and reliability of their rental services. Inside the matchbooks, additional details about rental rates, special offers, and loyalty programs were often included, providing practical value to potential customers. By offering these matchbooks as complimentary items, rental companies ensured their brand stayed top-of-mind for travelers and locals alike. The frequent handling and utility of matchbooks helped reinforce brand recognition and encouraged customers to consider their services for both everyday needs and special trips, making them an effective part of the industry's marketing strategy.